5 Proven Ways To Increase Your Google Rankings
5 Proven Ways To Increase Your Google Rankings
Improving your website's rankings on Google can be complicated, but if you focus on these five proven strategies, you'll increase your chances of ranking well. Since Google's launch in 1998, the SEO industry has undergone many changes. However, one thing remains constant: higher organic traffic correlates with higher search engine ranking positions.
If you want to attract a continuous stream of organic traffic, your website should have plenty of relevant keywords indexed on Google and appear at the top or near the top of the search results. Conversely, an excellent website without exposure to the SERPs will receive little to no organic search traffic.
In this article, we'll discuss practical steps you can take to enhance your Google SERPs. However, keep in mind that the timeline for boosting your rankings varies depending on many factors, such as talent, finances, competition, and website performance. While some changes may take several hours to a few weeks to reflect on Google's index, it's unrealistic to expect rapid changes given the many variables at play. According to John Mueller, a Google search representative, improvements in your website's design and functionality can take a few months to a year to show results.
That being said, don't wait for the changes to occur on their own. You can accelerate the indexing process by increasing your server and website speed, avoiding pointless URLs, and using user submission tools such as sitemap files and URL inspection tool to submit content. However, the most effective way to climb the rankings is by producing high-quality content that users find helpful.
To increase your Google ranking and, in turn, your sales and conversions, follow these five strategies:
Build a Strong Foundation
Even the best SEO strategies can fail due to poor website architecture and structure. If both users and Google find it challenging to crawl your website, your rankings will likely suffer. Thus, conduct a technical SEO audit to ensure that your website adheres to Core Web Vitals.
Deliver an Exceptional Page Experience
According to Google, page experience is a collection of indicators that evaluate how users perceive their interaction with a web page, taking into account factors beyond its informational value, across both mobile and desktop devices. Here are several recommendations for enhancing your page experience:
Keep track of your website's speed and continuously improve it, whether you're using a mobile or desktop site.
Optimize your image files by reducing their size before uploading them to your website.
Implement caching in browsers to reduce page load time and server requests.
Manage scripts and ensure that you only load the necessary ones to prevent slowing down your website.
Use Relevant and High-Quality Keywords
When it comes to keywords, quality trumps quantity. Focus on using relevant and high-quality keywords that align with your content and audience. Avoid keyword stuffing or using irrelevant keywords, as Google's algorithm is smart enough to recognize these tactics and penalize your rankings accordingly.
Build Quality Backlinks
Backlinks, or links from other websites to your website, can significantly impact your rankings. However, not all backlinks are created equal. You want to aim for high-quality backlinks from reputable websites in your industry.
Publish High-Quality Content Consistently
High-quality content is crucial for both user engagement and SEO. Publishing well-written, informative, and relevant content consistently can improve your website's authority, attract backlinks, and increase user engagement.
By implementing these five strategies consistently and strategically, you'll be on your way to improving your Google rankings and driving organic traffic to your website.