On-Page SEO vs. Link Building: Which Is Better For Ecommerce?
When focusing on ecommerce SEO, should content creation or link building come first? In this Ask An SEO article, Mindy Weinstein offers her response.
Beginning With On-Page SEO
We are aware that backlinks play a significant role in the ranking algorithm.
To ensure that the search engines know how to rank your website, you must have material that has been optimised for the web.
Here is a quick checklist of the on-page optimization issues you should concentrate on before you devote effort to link development.
Choose Your Keywords and Themes
Spend some time choosing your keywords if you haven't previously.
As you make your list, go from broad to specific, but remember that relevance is the most crucial factor.
However broad the terms you choose, they should nevertheless be specific to your categories and items.
I like to brainstorm about keywords before using tools like Semrush, SE Ranking, or SpyFu to grow my seed list.
My list will then be prioritised after I've created it, usually into the following three categories: Priority 1, Priority 2, and Priority 3.
In order to prevent keyword cannibalization, you must assign keywords to each page of your website. This process is known as keyword mapping.
It's time to optimise your pages once you've completed this process.
Remember that a page will typically have a few secondary keywords in addition to 1-2 prime keywords.
2. Optimize Your Pages
Focus on your title tags, header tags (particularly H1s), body text, and image alt attributes when you are optimising your pages.
Although the meta description doesn't affect rankings all that much, you should nonetheless optimise it.
The Complete Guide to On-Page SEO lists best practises for optimising that you should adhere to.
Here's some advice: To find out if the search engine is already recognising your pages for pertinent queries, use Google Search Console.
You may view the inquiries for each page in Google Search Console's Performance Report.
When optimising the relevant page, pay attention to any of these inquiries that seem like promising keywords or may already be on your list.
You could add the keyword by changing the page title and/or H1 tag (s).
Don't ever push keywords into the body content; instead, search for ways to include them more naturally. The writing need to flow naturally.
No matter the type of website, adding optimal content is essential, and ecommerce websites are no different.
I'll concentrate on suggestions for that kind of material as you specified category pages in your query.
First and foremost, be aware that category pages offer numerous opportunities for text addition.
However, many businesses are wary of adding an excessive amount of content to category pages because they think it would detract from the shopping experience.
The good news is that there are clever approaches to incorporating optimised text without becoming overbearing.
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