On-Page SEO vs Link Building. Which Is Better For E-commerce?
On-Page SEO vs. Link Building: Which Is Better For
E-commerce?
When focusing on e-commerce SEO, should content creation or link building come first? In this Ask, Mindy Weinstein provides her response to the question of whether content creation or link building should be prioritized when focusing on e-commerce SEO
Starting with on-page SEO, it's important to remember that backlinks play a significant role in the ranking algorithm. However, to ensure that search engines can rank your website, you need to have optimized content.
Before you focus on link building, here's a quick checklist of on-page optimization tasks you should address first:
Choose your keywords and themes: Take time to brainstorm and prioritize your keywords. Assign them to each page of your website to avoid keyword cannibalization.
Optimize your pages: Focus on optimizing your title tags, header tags, body text, and image alt attributes. Don't forget about meta descriptions, even though they don't have a big impact on rankings.
Add relevant content: Adding quality content to your e-commerce website is essential. Category pages offer many opportunities for text addition, so be sure to incorporate optimized text in a way that enhances the shopping experience.
Remember to focus on relevance and keyword prioritization as you optimize your e-commerce website for search engines. While link building is important, starting with on-page optimization will set the foundation for successful e-commerce SEO.