So You Want To Be An SEO Analyst: What Skills, Salaries, and Job Opportunities Do You Have?
What qualifications do you need to work as an SEO analyst? What will be the wages and work opportunities in 2022? Take a look at a comprehensive overview of this profession.
The SEO analyst is one of the most demanding professions accessible in the field of digital marketing.
When you work as an SEO analyst, you're responsible for gathering and organizing data about your company's or clients' websites' performance, interpreting what it all means for them in their market niches, and offering solutions to assist them to reach their business objectives.
Because it's such a large task, SEO analysts must have a well-rounded skill set in a variety of areas in order to succeed.
Fortunately, due to the technical nature of the job and the skills required to perform it, SEO analyst positions in the United States are generally well compensated, and the demand for them in 2022 is expected to be high.
What Is The Role Of An SEO Analyst?
When researching the many responsibilities in SEO, you'll see that the positions of SEO professional and SEO analyst are frequently confused.
While the two roles are linked and even very similar, think of the SEO analyst as a role that goes beyond the specialist by taking things to a higher level.
While the SEO specialist is working in the weeds, integrating title tags and H1s, providing structured data to product pages, and uploading content,
Analysts look at the numbers – the hard data – and decipher what they represent in terms of how the website is doing now and where it needs to improve.
It's safe to say that your job as an analyst entails doing precisely what your title implies: analyzing websites for SEO quality.
Analysts initially examine the entire website to determine if there is anything obvious from a user-experience aspect that may be improved.
An ineffective or absent CTA, missed internal connecting chances, muddled primary navigation, or unoptimized title tags are all possibilities.
In addition, SEO specialists want to determine if the website could benefit from any new pages or parts, such as service, location, product, blog, FAQ, or testimonial pages.
While the SEO analyst is doing all this, they are also heavily involved in performing keyword and competitor research to see what keywords the website could either hone in on or start targeting to increase its opportunity to appear for relevant queries above its competitors.
As important as the analysis part of the job is, though, the recommendation portion is where things follow through.
Most importantly, SEO analysts crawl the entire site for any technological faults that aren't easily visible to the naked eye.
They examine for issues such as broken pages, redirects, metadata
After that, the client would adopt the SEO analyst's recommendations and, ideally, begin enjoying the benefits within a few months.
An SEO Analyst's Must-Have Skills
I'm not trying to be amusing here, but being an SEO analyst necessitates having a mind that goes toward...the analytical.
It's not enough to learn and comprehend what makes a good website and conduct research using various SEO tools.
A good SEO analyst must be able to approach a website with a logical and thorough investigation perspective.
Soft skills can always be taught, but they are more of a personal-growth activity with no clearly defined milestones.
, load time and structured data using a variety of SEO tools such as Screaming Frog, Semrush, and Google Search Console.
Then, to look at page-speed concerns, Google PageSpeed Insights and GTmetrix are employed, followed by Ahrefs to look at broken backlink opportunities.
All of that data – all of those keyword volumes and intents, all of those SEO aspects that they've poured over for days or weeks – has to be able to be translated into real-world suggestions and tactics for their employer or client portfolio.
As a result, it can be challenging for someone who isn't analytical to become analytical at the level demanded of an SEO analyst.
With that in mind, here are the important SEO analyst talents, divided down into hard and soft skills:
A basic job description for an SEO analyst may be found on Glassdoor.
SEO analyst jobs often need candidates to have a degree in a related discipline, such as computer science or information technology, according to the job and employer review website.
A bachelor's degree in marketing or business is required for other SEO analyst professions.
According to the same Glassdoor job description, the majority of SEO analysts (60 percent) have two to four years of experience.
It can be challenging to jump straight in and learn how to be an SEO analyst. The talents required to execute a good job must be developed over time and through harsh lessons learned from experience.
After two to four years in that position, seeing a wide range of websites come in for SEO audits, I'd say the SEO analyst is on the verge of becoming an expert.
When it comes to the credentials I would recommend to anyone interested in becoming an SEO analyst, the following courses are a no-brainer:
1. Google Analytics Academy Courses
3. The Semrush Academy's SEO courses
4. Ahrefs Academy's Courses
What Is The Average Salary For An SEO Analyst?
If you want to work as an SEO analyst, you're in luck, because the average income in the United States is $63,058, according to ZipRecruiter.
That figure is slightly lower, at $62,987, according to Glassdoor.
Meanwhile, according to Income.com, the national average salary for an SEO analyst is $71,101, with the majority of workers earning between $64,301 and $77,601.
However, like with any employment, the wage range will vary depending on a variety of criteria, such as the size of the firm, the geographic region, and your experience.
Job Prospects for SEO Analysts in 2022
The possibilities for this role appear to be fairly bright, which is yet another gain for today's SEO analyst.
In the United States, a job search for "SEO analyst" yielded 975 results on Indeed.
There were 592 full-time jobs, 566 jobs that earned more than $50,000, and 291 jobs that were remote.
It's worth noting that the majority of these jobs (553 of them) were for mid-level positions, despite the fact that most of the individual articles I looked at when I searched for "mid-level" said that the candidate needed two to four years of expertise in SEO or research and data analysis.
Pearson, Deloitte, Angi, LendingTree, and Merkle were among the companies that advertised jobs on Indeed.
A similar job search on LinkedIn yielded 966 SEO analyst openings. There were 866 full-time jobs, 509 paid above $40,000, and 535 on-site jobs, followed by 364 distant jobs.
The majority of the 966 SEO analyst positions on LinkedIn, 522, were at the associate level.
According to what I saw when I looked at the job advertisements, the required degree of experience was between zero and two years.
The Home Depot, Thriveworks, Havas Media Group, and Vox Media were among the companies that advertised job openings on LinkedIn.
There's no denying that SEO analyzers have a difficult job.
Pouring through websites to figure out what's wrong with them, examining data for answers therein, and reporting their results in easy-to-understand ways for organizations and clients requires a lot of critical thinking, problem-solving skills, and SEO know-how.
A bachelor's degree in a related discipline is normally necessary for SEO analyst positions, however, it isn't always the case.
In the crowded market for their expertise, these individuals can earn upwards of $50,000 depending on the business and area.
If data analysis and SEO are two of your professional passions, you might be able to find the ideal job as an SEO analyst.
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