What’s the difference between organic rankings and Google Ads?

Organic rankings and Google Ads are two different ways to appear on Google's search engine results pages (SERPs). Here are some differences between the two:

Organic Rankings:

• Organic rankings refer to the natural or unpaid search results that appear on Google's SERPs.
• These rankings are determined by Google's algorithm, which evaluates a website's relevance, authority, and user experience to determine its ranking for specific keywords.
• Organic rankings can be influenced by factors such as website content, backlinks, website structure, and page speed.
• Achieving high organic rankings can take time and effort, but it can result in long-term traffic and revenue growth.

Google Ads:

• Google Ads, formerly known as Google AdWords, are paid advertisements that appear at the top and bottom of Google's SERPs.
• Advertisers bid on specific keywords and pay for each click on their ads, which is known as pay-per-click (PPC) advertising.
• Advertisers can target specific demographics, locations, and devices, and can also use ad extensions to provide additional information to potential customers.
• Google Ads can result in immediate traffic and visibility, but can be costly and require ongoing management to achieve optimal results.

In summary, organic rankings and Google Ads are two different ways to appear on Google's SERPs. Organic rankings are natural, unpaid results determined by Google's algorithm, while Google Ads are paid advertisements that appear at the top and bottom of the SERPs. Both methods have their benefits and drawbacks, and it's important to consider both when developing a comprehensive search engine marketing strategy.

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