Setting Up a new business and bringing it to life is an idea that is easy to visualize but not easy to conceptualize. In fact there are number of things that need to be considered. To name the few and most important, it goes like right marketing strategy and fund raising. The biggest problem in line with this is that you not only have to compete in your industry but you have to compete with millions of other marketing messages targeting your bunch of customers.
As a digital marketing expert, I would definitely advise or advocate you to make use of digital marketing strategy even in raising investment fund. If it is used smartly even small players can compete against the big players who have more spending power to yours. But through a robust digital marketing the small players too can raise funding for their business and come in line to compete with the big players.
If you opt for crowd funding then it is an excellent way to fund for your start up and artistic projects. Through crowd funding you can also market your products and your brand to large number of customers. But for getting the crowd funding you have to involve in proper digital marketing techniques.