2014 is a big year for Social Media Optimization which saw new turns and new challenges. Now it’s time to look forward to 2015. Social media is an excellent platform of constant evolution. It’s about sharing great content to communicate in a new way. One can easily target their business with the help of major & popular social media platforms such as Google+, Facebook, Linkedin, Twitter etc.
Social Media will no longer be optional for your business. This is because there is tremendous growth in internet and social media users today. And one can reach out their potential customers on social media very easily. Below mentioned are some SMO trends for better business productivity this New Year 2015.
Does your website contain Social Media Icons?
Make sure that your website page should have social media icons that can be seen and clicked. They should be direct links to your Facebook page or other social media account pages which you have. In this way, they function as your business marketing hub and people can know more about your services.
LinkedIn Social Selling – B2B into B2C
Linkedin is popular platform worldwide now. In this New Year, one can see tremendous growth of B2B recruiting and advertising. Also, major brands will also utilize LinkedIn platform to create a B2C relationship.
The power of LinkedIn
The popularity of LinkedIn would continue to rise in this year 2015. This is a prominent platform which let the employees and employers to follow up on various job posts and articles. One can take advantage of pulse on LinkedIn to create informative and needful data that reflects your knowledge that in turn reflects your company. B2B companies should use LinkedIn platform to connect with the potentials prospects.
Advertising with Twitter will blow up
Twitter announced new advertising campaigns to tempt the businesses with more choices. This new structure includes tweet engagements, app installs, new followers and leads, and many more.
Content marketing will grow by leaps and bounds
Did you know users love to consume easily consumable content? Really, this should be no longer a secret. Creating a high quality content which speaks directly to the issues, needs, and challenges your customers are facing, is very important.
Make sure that, you need to provide them quality content that is written for users and optimized for search engines. Now the current trend suggests that marketing through television ads, radio are becoming less effective. So, it’s better to concentrate on producing the most valuable, engaging content which is specially designed for specific audience.
It’s the year for Mobile
In 2015, the marketers will pay more attention towards mobile. This trend will continue through the next several years. Today, everyone is aware that social apps are among the most used features of mobile devices. Of course, 65% of social networking activities are carried out from the mobile devices. Keeping in this mind, websites should not only be responsive, but also to be developed with the mobile user in mind.
Paid Ads are Unavoidable
In this year, social networks will push businesses into their advertising programs. Many social platforms are busy in expanding their advertising platforms. Facebook is encouraging the businesses to use paid ads which can easily reach large percentage of fans when compared to the organic posts. Hence, social media marketers who avoided social advertising in 2014 will love it in 2015.
This New Year is a great chance to start your big game. Make 2015 as your business growth year with these latest Social Media Optimization Trends.