Are Facebook Ads PPC or CPM?

Are Facebook Ads PPC or CPM?

  • Facebook Ads can be both PPC and CPM depending on the ad objective and bidding method chosen by the advertiser.
  • PPC (Pay-Per-Click) means the advertiser pays for each click on their ad, regardless of how many impressions it receives.
  • CPM (Cost-Per-Mille) means the advertiser pays for every 1000 impressions (views) their ad receives.

 

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