What is the conversion rate in PPC?

What is the conversion rate in PPC?

 

  • Conversion rate in PPC measures the percentage of users who click on an ad and then take a desired action on the website.
  • It indicates the effectiveness of a PPC campaign in converting clicks into meaningful actions or conversions.
  • A higher conversion rate means a better-performing campaign and a higher return on investment (ROI).
  • Tracking and analyzing conversion rates helps in optimizing and improving the effectiveness of a PPC campaign.

 


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