The cost of pay-per-click marketing can vary depending on several factors such as the industry, the competition for the targeted keywords, and the targeted audience.
PPC marketing costs vary based on factors like ad platform, industry, ad placement, ad quality, targeting, and budget.
Different ad platforms have different average CPCs, such as Google Ads at $2.69 and Facebook Ads at $1.72.
More competitive industries tend to have higher CPCs.
Ad quality, targeting, and budget management are critical factors for ensuring a positive ROI.
Effective PPC advertising can generate high-quality leads and contribute to business growth.
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