What are ALT tags?

What are ALT tags?

ALT tags, also known as alt attributes or alt descriptions, are HTML attributes used to describe the content of an image on a web page. Here are some key points to keep in mind about ALT tags:

  1. Importance for accessibility: ALT tags are important for web accessibility because they provide alternative text descriptions for images. This is important for users who are visually impaired or who use screen readers to navigate the web.

  2. Importance for SEO: ALT tags are also important for search engine optimization (SEO). Search engines use ALT tags to understand the content of images on a web page, and including descriptive ALT tags can help your page rank better in search results.

  3. Proper use: ALT tags should be descriptive and accurate, and they should describe the content of the image in a way that's useful for users and search engines. Don't use ALT tags for decorative images that don't add meaning to the page, and don't stuff ALT tags with keywords or use them for spammy purposes.

  4. Formatting: ALT tags should be included in the HTML code for the image, and they should be enclosed in quotes. For example, alt="description of image".

  5. Best practices: When creating ALT tags, keep the following best practices in mind:

  • Use descriptive language that accurately describes the content of the image.
  • Keep your descriptions concise and to the point.
  • Don't repeat the same description for multiple images on the same page.
  • Use keywords sparingly and only when they accurately describe the image.

In summary, ALT tags are HTML attributes used to describe the content of images on a web page. They're important for web accessibility and SEO, and they should be descriptive, accurate, and useful for both users and search engines. Properly formatted ALT tags can help improve the accessibility and search engine ranking of your web pages.


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