A Google Penalty is a negative impact on a website's search rankings due to violating Google's quality guidelines. The penalty can lead to a significant drop in a website's visibility and traffic, and it can take weeks or even months to recover from it.
Here are some types of Google Penalties:
Manual Penalty: This is when Google takes manual action against a website that violates its quality guidelines. The penalty is imposed by a Google employee, and the website owner is notified via Google Search Console.
Algorithmic Penalty: This is when a website is penalized by an algorithm update, such as Panda or Penguin. These updates target specific issues, such as low-quality content, keyword stuffing, or unnatural links.
Sitewide Penalty: This is when a penalty is applied to an entire website, rather than just specific pages or sections. Sitewide penalties are typically more severe and can be difficult to recover from.
Partial Penalty: This is when only specific pages or sections of a website are penalized. The penalty may be due to issues such as spammy backlinks or thin content.
Google Penalties can have a significant impact on a website's search engine rankings and traffic, so it's important to follow Google's guidelines and avoid any black hat SEO techniques that could lead to a penalty. If a website does receive a penalty, it's important to identify the cause of the penalty and take corrective action to recover from it.
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