Long-tail keywords are specific, highly-targeted phrases consisting of three or more words that are used to optimize online content for search engines. Unlike broad, general keywords that may be highly competitive and difficult to rank for, long-tail keywords are more specific and have lower search volumes, but they also tend to have higher conversion rates.
Here are some key points to understand about long-tail keywords:
Specificity: Long-tail keywords are highly specific and target a narrow audience. For example, instead of using the broad keyword "shoes," a long-tail keyword might be "men's brown leather dress shoes."
Low competition: Due to their specificity, long-tail keywords generally have lower competition, making it easier to rank for them in search results.
High intent: Long-tail keywords tend to have higher intent and conversion rates, as they target users who are more likely to be looking for a specific product or service.
Better user experience: Using long-tail keywords can help improve the user experience on a website or online platform by providing more relevant and specific content to users.
Voice search: With the rise of voice search technology, long-tail keywords have become even more important, as users are more likely to use natural, conversational language when searching with voice commands.
Content optimization: Long-tail keywords can be used to optimize various types of content, including blog posts, product descriptions, and landing pages.
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