What are the two techniques of SEO?

There are two main techniques of SEO (Search Engine Optimization): on-page optimization and off-page optimization. Here's an overview of each:

1. On-page optimization: This refers to the various techniques used to optimize individual pages of a website so that they rank higher in search engine results pages (SERPs). Here are some common on-page optimization techniques:

• Keyword research: Identifying the right keywords to target on each page of a website to attract the right audience.
• Title tags and meta descriptions: These are HTML elements that appear in search engine results and can impact click-through rates.
• Header tags: Using H1, H2, and other header tags to structure content and signal to search engines what a page is about.
• Content optimization: Creating high-quality, relevant, and engaging content that targets specific keywords and provides value to the reader.
• Image optimization: Optimizing image file names, alt text, and other elements to help search engines understand what an image is about.

      2. Off-page optimization: This refers to the various techniques used to improve the website's authority and popularity in the eyes of search engines by building                    backlinks, social signals, and other factors. Here are some common off-page optimization techniques:

• Link building: Acquiring backlinks from other high-authority websites to improve the website's authority and ranking potential.
• Social media marketing: Using social media platforms to promote content and build a following.
• Local SEO: Optimizing the website for local search results, including the creation of a Google My Business listing.
• Influencer outreach: Collaborating with influential bloggers, journalists, and other individuals to gain exposure and backlinks.

In summary, the two main techniques of SEO are on-page optimization and off-page optimization. Both techniques are important for improving a website's ranking potential and visibility in search engine results pages.

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