What is Amazon PPC?

What is Amazon PPC?

  • Amazon PPC stands for Amazon Pay-Per-Click advertising.
  • It is an advertising model used by sellers on Amazon to promote their products and increase visibility.
  • Amazon PPC ads appear on search results pages and product detail pages.
  • Sellers only pay when someone clicks on their ad, hence the term "pay-per-click".
  • Amazon PPC offers different ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

 

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