Google Webmaster Tools, now known as Google Search Console, is a free web service provided by Google for website owners, webmasters, and SEO professionals. It offers a range of tools and reports that can help website owners improve their website's visibility in Google search results.
Here are some key features and benefits of Google Search Console:
Site performance monitoring: Google Search Console can help you monitor your website's performance and identify potential issues such as crawl errors, security issues, or indexing problems.
Search analytics: You can use Google Search Console to track your website's search performance, including the search queries that drive traffic to your site, the pages that get the most clicks, and the devices that visitors use to access your site.
Sitemap submission: You can submit a sitemap to Google Search Console to help Google understand the structure of your website and index your pages more efficiently.
Mobile usability testing: With Google Search Console, you can check whether your website is mobile-friendly and identify any usability issues that could affect your mobile search rankings.
Backlink analysis: Google Search Console allows you to see which websites are linking to your site, as well as the anchor text used in those links. This information can help you identify opportunities to improve your backlink profile and boost your search engine rankings.
Overall, Google Search Console is a valuable tool for website owners and SEO professionals who want to improve their website's visibility in Google search results. It provides a range of insights and tools that can help you monitor and optimize your website's performance.
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