What is PPC in Digital Marketing?

What is PPC in Digital Marketing?

  • PPC stands for "pay-per-click," a type of online advertising model used in digital marketing.
  • In a PPC campaign, advertisers pay each time a user clicks on one of their ads.
  • PPC ads can appear on search engine results pages (SERPs), websites, social media platforms, and other digital channels.
  • Advertisers bid on specific keywords or phrases relevant to their products or services, and their ads appear when users search for those terms.

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