What is PPC strategy?

What is PPC strategy?

A PPC strategy involves:

  1. Defining your advertising goals and budget
  2. Conducting keyword research and selecting the most relevant keywords
  3. Creating effective ad copy and visuals that are tailored to your target audience
  4. Choosing the right advertising platform(s) to reach your audience (e.g. Google Ads, Facebook Ads)
  5. Setting up campaigns and ad groups, targeting specific keywords and demographics
  6. Monitoring and analyzing your campaigns' performance, and making adjustments as needed to optimize results
  7. Testing and experimenting with different ad formats and targeting strategies to continually improve your PPC results.


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