Remarketing is a feature in Google Ads that targets people who have previously interacted with a website or mobile app.
It works by placing a cookie on the user's browser to allow advertisers to target them with ads.
Remarketing allows advertisers to target a specific audience, such as website visitors, abandoned cart users, or previous customers.
There are several types of Remarketing campaigns available, including standard Remarketing, Dynamic Remarketing, Remarketing lists for search ads, and video Remarketing.
Remarketing can increase conversions and ROI by targeting people who have already shown an interest in a product or service.
Advertisers can reach customers who are more likely to convert and reduce advertising costs.
Best practices for Remarketing include segmenting audiences, creating compelling ad content, using frequency capping, and regularly monitoring and optimizing campaigns.
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