What is conversion optimization?

What is conversion optimization?

Conversion optimization is a process of improving a website or landing page to increase the percentage of visitors who take a desired action. The desired action could be anything from making a purchase, filling out a form, signing up for a newsletter, or downloading an app.

Here are some key points to understand about conversion optimization:

  1. Goal-oriented: Conversion optimization is goal-oriented. You need to define the specific action you want visitors to take and create a strategy to achieve that goal.

  2. Data-driven: Conversion optimization relies heavily on data analysis to make informed decisions about what changes to make on a website or landing page. You can use tools such as Google Analytics to track visitor behavior and identify areas where visitors may be dropping off or not converting.

  3. Testing: A key aspect of conversion optimization is testing. You can use A/B testing or multivariate testing to test different variations of a page or element to see which version performs better.

  4. User experience: Conversion optimization is focused on improving the user experience. You want to create a website or landing page that is easy to navigate and provides visitors with the information they need to make a decision.

  5. Continuous improvement: Conversion optimization is an ongoing process. You need to continually monitor and analyze data to identify areas for improvement and test new strategies.

When it comes to picking keywords for conversion optimization, you want to focus on keywords that are relevant to your business and have a high search volume. Additionally, you want to target keywords that are more likely to lead to conversions, such as long-tail keywords that are specific to your product or service. 


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