What is the difference between On-Page SEO and Off-Page SEO?

What is the difference between On-Page SEO and Off-Page SEO?

On-page SEO and off-page SEO are two different approaches to improving the visibility of a website on search engines. Here are the key differences between the two:

  1. On-page SEO: On-page SEO refers to optimizing the content and HTML source code of a website to improve its ranking on search engines. It includes optimizing website elements such as titles, meta descriptions, header tags, and internal linking. On-page SEO aims to make a website more user-friendly and relevant to the search query, which helps search engines to understand the website's content better.

  2. Off-page SEO: Off-page SEO, on the other hand, refers to the activities that take place outside of a website to improve its ranking on search engines. This includes building backlinks to the website from other authoritative sites, social media marketing, and influencer outreach. Off-page SEO aims to improve the website's authority, relevance, and popularity, which helps search engines to perceive the website as more valuable and trustworthy.

 

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