What is the impact of social media on marketing?

Social media has had a significant impact on marketing, providing new opportunities and challenges for businesses. Some key impacts include:

1. Increased reach and audience engagement
2. Targeted advertising and audience segmentation
3. Emergence of influencer marketing and user-generated content
4. Real-time customer feedback and reputation management
5. Changes in the way businesses communicate with customers and the need for transparency and authenticity.

Overall, social media has revolutionized the way businesses approach marketing and interact with customers.

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