What is the limit for Google Ads Ad characters?

What is the limit for Google Ads Ad characters?

Google Ads ad character limits are crucial for optimizing the effectiveness of your ads. Key points to keep in mind are:

  • Headline: up to 30 characters
  • Description: up to 90 characters
  • Path fields: up to 15 characters each
  • Responsive search ads: up to 15 headlines and 4 descriptions, each with a maximum of 30 and 90 characters
  • Display ads: different character limits depending on ad size and format
  • Video ads: character limits for ad headline, ad text, and maximum video length It's important to check the latest guidelines from Google Ads and create compelling ad content that resonates with your target audience.

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