The anchors will be used by search engines (particularly Google) to determine what page a web page is linked to.
This will decide which keywords the site will be ranked for, as well as the quality and relevance of the traffic it receives.
However, while you must communicate to
Google the keywords on which you are focusing, you must do it in a natural manner, since
Google will penalise a website with an unnatural
anchor profile because it will indicate that some of those links were not earned organically.
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