How do you mitigate negative PR?

How do you mitigate negative PR?

To handle negative press or articles that cast your brand in a negative light, you can take the following steps:

  • Issue a statement if the information is incorrect.
  • Avoid sounding defensive.
  • Address the issue at hand.
  • Highlight your credibility.
  • Focus on promoting the positive aspects of your brand.
  • Maintain an active presence on social media.

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