What factors contribute to a brand reputation crisis?

What factors contribute to a brand reputation crisis?

  1. Risks that can severely damage a brand's reputation
  2. Brand campaigns that fail to resonate with the target audience
  3. Lack of clarity in brand objectives and strategy
  4. Disrespecting clients' or customers' time constraints
  5. Inappropriate or unacceptable behavior by employees or in brand partnerships
  6. Involvement in illegal activities

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