ORM is a part of digital marketing that focuses on monitoring and improving a brand's online reputation.
A good online reputation is crucial for businesses as it can impact their overall digital marketing efforts and revenue.
ORM tactics include monitoring online reviews, responding to customer complaints, creating positive content, and optimizing search engine results.
Effective ORM involves using various digital marketing strategies such as SEO, social media marketing, and content marketing.
Digital marketers should prioritize ORM as a key aspect of their digital marketing strategies to protect and enhance their brand's reputation in the online world.
Related FAQs
How do you fix a bad business reputation?
To fix a bad business reputation, follow these steps:
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