What do you mean by online reputation management?

What do you mean by online reputation management?

Online reputation management refers to the process of monitoring, identifying, and influencing online content and search engine results pages to shape and control how an individual or organization is perceived online.

Some key points include:

  1. Managing online reviews, feedback, and comments to improve brand image
  2. Creating positive content and promoting it through various channels
  3. Monitoring search engine results to ensure positive content ranks higher
  4. Responding to any negative comments or feedback in a timely and professional manner
  5. Continuously evaluating and adjusting the online reputation management strategy to adapt to changing circumstances.


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