Understanding ORM and SERP: A Guide

What is ORM and SERP?

ORM:

ORM stands for Online Reputation Management.
It is the practice of monitoring and improving how a brand is perceived online.
ORM includes tracking mentions of the brand, responding to customer feedback, and managing reviews and ratings.

SERP:

SERP stands for Search Engine Results Page.
It refers to the page that displays search engine results in response to a user's query.
A SERP can include organic search results, paid search results, and other features like featured snippets or knowledge panels.

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