What is ORM and SERP?

What is ORM and SERP?


  • ORM stands for Online Reputation Management.
  • It is the practice of monitoring and improving how a brand is perceived online.
  • ORM includes tracking mentions of the brand, responding to customer feedback, and managing reviews and ratings.


  • SERP stands for Search Engine Results Page.
  • It refers to the page that displays search engine results in response to a user's query.
  • A SERP can include organic search results, paid search results, and other features like featured snippets or knowledge panels.

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