What is reputation analysis?

What is reputation analysis?

  • Reputation analysis involves monitoring and evaluating online mentions of a brand to understand its reputation.
  • It involves tracking various types of online mentions, such as social media posts, reviews, and forum discussions.
  • Reputation analysis helps identify the sentiment associated with brand mentions, such as positive, negative, or neutral.
  • Metrics such as engagement rates, reach, and share of voice are analyzed in reputation analysis.
  • Competitor mentions can also be tracked to gain insights into their online reputation.
  • Reputation analysis allows for timely response to feedback, improving customer satisfaction and loyalty.
  • It provides valuable insights into a brand's online reputation, allowing for adjustments to brand strategy to improve image and reputation.

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