What is reputation management in business?

What is reputation management in business?

  • Reputation management is about actively managing how people perceive a company or organization.
  • This involves monitoring and influencing the public perception of a brand, product, or service to ensure a consistent and positive reputation online and offline.
  • The goal of reputation management is to create a positive reputation that can help attract new customers, increase brand awareness, and improve customer loyalty.

 


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