What is reputation tracking?

What is reputation tracking?

Reputation tracking or brand monitoring involves tracking online mentions of a brand to understand its online reputation.

Here are some key points:

  • Identify brand mentions: Track mentions on social media, blog articles, reviews, and forums.
  • Monitor brand sentiment: Monitor sentiment associated with brand mentions (positive, negative, neutral).
  • Analyze brand metrics: Analyze engagement rates, reach, and share of voice related to the brand.
  • Track competitor mentions: Monitor competitors' online reputation for insights and opportunities.
  • Respond to feedback: Respond to feedback in a timely and appropriate manner to improve customer satisfaction and loyalty.
  • Adjust brand strategy: Reputation tracking provides insights to adjust brand strategy and improve image and reputation.


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