PR Crisis Management: How to Plan and Respond to Potential Crises

What should be your plan for a PR crisis?

Identify potential crisis scenarios and prepare a response plan for each one.
Designate a crisis management team and assign specific roles and responsibilities.
Establish clear communication channels and protocols for internal and external communications.
Monitor the situation closely and be prepared to adapt your response as necessary.
Be transparent and honest in your communication with stakeholders.
Take responsibility for any mistakes and outline steps to address the issue.
Follow up with stakeholders after the crisis has been resolved to rebuild trust and maintain open communication.

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